COVID-19 UPDATE: Mass Ave closure; mandatory masks; reviving Downtown fortunes

The traffic shutdown of Mass Ave will continue through Friday, July 17 – at least. In light of that announcement from Mayor Joe Hogsett, leaders of the Mass Ave Merchants Association are working to develop ideas on ways to soften the impact of the street closure.

According to coordinator Chantel Stone, ideas include improved signage at intersectons, a shuttle drop-off zone at each intersection to connect to nearby parking areas, and asking city for funding to enhance MAMA messaging and communications.

Other updates include:

MANDATORY MASKS — Mayor Joe Hogsett and Marion County Public Health Department officials will mandate that, beginning Thursday, July 9, masks be worn in indoor spaces where the public gathers – such as office buildings and retail stores. Masks will also be required outdoors when socially distancing is not possible.

ADVERTISING CAMPAIGN – The city has committed $1 million to an marketing campaign promoting the reopening of Indianapolis. The campaign includes discounts to Downtown hotels (up to 50% of nightly rates), and will highlight local businesses, cultural institutions, restaurants, and more. Advertisements will run on television, radio, digital, and social media platforms through Labor Day. More information can be found at

PHOTO ABOVE – Much of Mass Ave is closed to traffic between Delaware Street and College Avenue, allowing for expanded patio space and better social distancing for pedestrians.