THIS JUST IN: Support local businesses on Small Business Saturday, Nov. 28.

Many members of the Mass Ave Merchants Association will be taking part in the 11th annual Small Business Saturday, which will take place on Saturday, Nov. 28, and continue through the holiday season. There will be “swag bag” rewards for some of the early bird customers at 9 a.m. Saturday.

But this year’s program has a new element – Curbside Pickup Sunday, from 1 to 5 p.m. on Nov. 29 – with swag bags for some of those customers as well. For more on how to take part in the socially distanced element of Small Business Saturday, go to

Created by American Express in 2010, Small Business Saturday celebrates the impact small businesses have on communities across the country.

Since Small Business Saturday started in 2010, consumers have reported spending an estimated $120 billion across all Small Business Saturdays combined.That’s $120 billion toward helping communities thrive, spent over just 10 days alone.

With the ongoing fiscal crunch of the COVID-19 pandemic, this year’s support for local business is more important than ever. In order to drive shoppers to Shop Small this Nov 28, the Mass Ave Merchants Association is participating in the American Express Neighborhood Champion Program to spotlight small businesses and the impact they have on communities.

According to the 2019 Small Business Saturday Consumer Insights Survey, 97% of consumers who shopped on Small Business Saturday agree that small businesses are essential to their community and 95% reported the day makes them want to shop or eat at small, independently-owned businesses all year long, not just during the holiday season2.

Merchants and consumers can learn more about Shop Small, Small Business Saturday and how to get involved by visiting