Citing lower-than-expected pre-sales, the Phoenix Theatre has cancelled the 24th annual installment of Brew Ha-Ha, a Saturday, Aug. 3, event which was scheduled for the first time on the Old Washington Street Pedestrian Bridge. The theater’s biggest annual fund-raiser had for years been staged on Park Avenue in Chatham Arch, before the theater’s move from its long-time home there to its new facility on N. Illinois St.
This news came after the August 2019 issue of Urban Times went to press (containing a report on the festival). The 2019 Brew Ha-Ha was scheduled to feature over 40 breweries, food vendors, lawn games, stand-up comedians, and a D.J. ButPhoenix Theatre officials said the event was unable to garner enough pre-sale tickets to meet the budgeted goal. Phoenix staff and board determined that canceling the event was in the best interest of the organization and patron experience. According to a July 25 news release, the decision was not arrived at lightly. The goal has always been to put on a stellar event for both the internal and external customer.
Phoenix Theatre said thanks all the patrons who had already purchased tickets to the event. Tickets will be refunded at their full value by Phoenix Theatre box office; ticket holders will be contacted within the next few days. For questions, please contact Phoenix Theatre Events Manager Iris Dillon at 317-635-2381 ext., 5 or firstname.lastname@example.org.