THIS JUST IN: Madam Walker Legacy Center launches National Virtual Programming

Beginning with the launch of the virtual “#DaddyDoDay” hair contest and Madam Walker Summer Institute, the Madam Walker Legacy Center is now featuring national programming to celebrate black families and children.

Both programs are designed to honor the legacy of Madam C.J. Walker, consistent with the mission of the Legacy Center. Madam Walker, an iconic businesswoman, is recognized as the first self-made American female millionaire.

The “#DaddyDoDay” virtual contest celebrates the important link that black men provide to the black family. Families are encouraged to post photos of their favorite daddy-daughter hairstyle moment. Ten photos will be selected for a chance to win up to $1,000 in cash and other prizes, as well as the opportunity to be featured live on “#DaddyDoDay,” on Friday, July 31, 2020. Eden BodyWorks is a sponsor of the “#DaddyDoDay” virtual contest. Registration and information for both programs is provided at

To participate, enter through July 19, 2020. Post your “#DaddyDoDay” picture. Use “#DaddyDoDay” on all posts.

The Madam Walker Legacy Center youth programming will launch the virtual Madam Walker Summer Institute, including program partners such as NASA, Kenyetta Dance Company, and Arts for Learning Indiana. Institute sponsors include the Lilly Endowment, Indiana Arts Commission, Indiana Whitehall Clowes Charitable Foundation Inc., Christel DeHaan Family Foundation, Central Indiana Community Foundation, and Arts Council of Indiana.

Participation is free and will run three days per week, from July 7 to July 30 for students ages 6-14. Register on the Legacy Center website through July 3. This institute will be a virtual summer camp, with interactive student participation. Students will earn weekly incentives culminating in a virtual celebration. Each week will introduce students to the following topics:

  • Week 1: Social Justice and Philanthropy
  • Week 2: Art
  • Week 3: Entrepreneurship
  • Week 4: Science and Technology

“As we await re-entry into the newly restored venue, this summer programming represents the first in a national series of virtual community connectors coming to the Walker,” said Legacy Center Board Chair Joyce Rogers.

To learn more about the Madam Walker Legacy Center, go to Click the links for additional information on the “#DaddyDoDay” contest and the Madam Walker Summer Institute.